Bruce Springsteen and the E Street Band’s much anticipated 2023 tour has faced one major point of contention with his adoring public: Ticketmaster’s “dynamic pricing.” Fans with access codes were offered tickets priced between $1,000 and $5,000, which became the subject of backlash on social media. Springsteen’s manager Jon Landau has now released a statement defending the tour’s ticket pricing model.
“In pricing tickets for this tour, we looked carefully at what our peers have been doing,” Landau said in a statement to The New York Times. “We chose prices that are lower than some and on par with others. Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range. I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”
Ticketmaster recently offered a similar line: “Prices and formats are consistent with industry standards for top performers.” The company argued that only 1.3 percent of tickets sold went for more than $1,000. “Promoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points,” a Ticketmaster spokeswoman told the Times. “When there are far more people who want to attend an event than there are tickets available, prices go up.”